Circling back around. Checking in. Just following up.
Oft-used phrases when sending a follow up email. They’re accurate, but also boring. Few people I know get excited to read an email about circling back around.
To be clear, follow up emails need to take place. It’s part of the relationship building process, but there are usually ways to make it more interesting and engaging – like using sports.
“Checking in” might not grab my attention, “Checking in after a big win by the Rangers last night” does.
Sports provides easy and obvious follow up opportunities that are far more interesting than the usual business fallbacks. Give it a try this week using one of these sports topics.
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