The topic dominating headlines isn’t always the best conversation starter.

I mean, how much more do you really want to talk about the coronavirus (And how much more should we say other than, “Please wash your hands.”) 

Even with the uncertainty around some sporting events sports makes a great connection point. Look for a new blog post within the next 24 hours on how to direct conversations in more productive directions. For now, use these sports topics whether you’re talking face-to-face or via email.

All opportunities come through people.

It’s something I heard an NFL Agent tell a group of conference attendees at the NFL Combine during the weekend.

Technology, social media, and AI are changing the way we work and communicate, but at the end of the day it’s about people.

There’s no substitute for being able to talk to people face-to-face and build relationships.

 Small talk is the first step in that process. It’s one of the reasons I make sure you’re not without something to say every week. Here are a few sports topics to use this week.

"How’s the weather?"

Anyone living in the Seattle area the last month would tell you it’s rained. A lot. Nearly every single day. Which means if the weather is your go-to topic for small talk you’d be talking about rain. A lot. And having dead end conversations.

Striking up a conversation that doesn’t have a chance of going somewhere isn’t productive. It’s not furthering a relationship and it’s a waste of your time.

Pick a topic that gives you real opportunities to connect, like sports. You can use these topics this week.  

If you're starting your week with a holiday then it will likely take a little extra time to get back in the swing of things this week. Any time you change your schedule it can cause you to feel out of sorts - like me all weekend. 

It was the first time all season I watched football without a vested interest in who won. (I’m an NFL sideline reporter with the Seahawks and usually working weekends.) I was just watching the games and the commercials – there are a lot of commercials. (There are no commercials in stadium, and I spend every time out working to hear what the coaches are saying.)

Here’s the point – there’s plenty of time to talk while watching games. There’s also a case to be made for not watching games, since it can feel like a large waste of time. It’s one of the reasons I post this list every week.

To make sports conversations useful in business, you need to be able to see past the stats and scores. Certainly, the outcomes of games can be conversation starters, but there’s more to talk about and relate to when watching games.

For example, you could: 

• Learn to be a better teammate at work by watching sports.
• Plan follow up conversations using the sports seasons to make networking more effective.
• Or you could borrow an athletes’ approach to visualizing success. 

Of course there’s always using these sports conversation starters to give fans a platform to talk, share and connect this week.

Did you know the average NFL game in 2019 was watched by an average of 16.5 million people?

Maybe that stat intrigues me because I’m an NFL sideline reporter or maybe it’s because that’s a significant number of people invested in football games. 

Those are the same people you see at work, bump into getting coffee and meet at networking events. 

And that’s just one of the reasons you should be using sports small talk to your advantage. Sports fans are primed to talk about their favorite teams, the outcome of games and prolific performances. Give them the platform. Develop rapport and once you have their attention, transition to business.

Use these conversation starters this week:

When I look into the future for 2020 I see sports. Lots of sports.

Although, I suppose that’s true for every year and every decade. Which is why every year I update this handy dandy chart of major sporting events and general sports timelines to track throughout the year.

It’s a habit I developed early in my TV career as a sports producer. I was responsible for generating nightly content and staying on top of upcoming events and having a calendar of events helps with the planning process. So, about this time every year I would literally get out my paper calendar and pencil in sports schedules I needed to follow. I’ve maintained that habit as a blogger and business owner who talks about sports.

This chart helps me track topics for the weekly Conversation Starters blog… AND it helps me plan follow up emails and conversations with sports-loving clients and people in my network. 

There are lots of reasons I use sports conversations in business, here are the...