Sports fans inherently know the importance of storytelling. Unless they’re the type who look at the score or the outcome… and nothing else. No highlights. No recaps. No interviews. No social media. No conversations with other fans.

And let’s face, that’s not the way fans consume information.

It’s also not the way you or your colleagues consume information. Even data driven people with a thirst for stats know there’s a story behind the numbers that influences or affects decisions.

Storytelling is hugely important for conveying messages, providing context and influencing people – things all leaders should do.

But there’s a catch.

Storytelling is subjective.

A good story isn’t universal. What resonates with one person might not land with another.

Yet it’s universally accepted the most influential and effective leaders are great storytellers. It’s a requirement that seemingly comes with a moving target unless you start...

"How’s the weather?"

Anyone living in the Seattle area the last month would tell you it’s rained. A lot. Nearly every single day. Which means if the weather is your go-to topic for small talk you’d be talking about rain. A lot. And having dead end conversations.

Striking up a conversation that doesn’t have a chance of going somewhere isn’t productive. It’s not furthering a relationship and it’s a waste of your time.

Pick a topic that gives you real opportunities to connect, like sports. You can use these topics this week.  

Leaders never stop learning.

I’ve always looked at the scholastic or philosophical side of that statement more than the technical or the tactical. 

Reading articles, books, or studying the habits of other leaders is what came to mind most often, and then I was forced to learn a new website platform.

I’ve spent countless hours over the last three weeks trying to figure out how to use all the features, adapt what I had been doing to what’s now available and cursing under my breath in frustration because it just shouldn’t be that difficult.

It’s called learning.

And I don’t have as much patience for it as I thought.

You can know something without it being a learned behavior or habit. For that to happen, you need to actually do the thing. 

The whole experience reminded me that I can read all the articles I want and study other leaders but unless I put myself in position to practice a new skill it won’t actually be something I learn.

Happy Monday! Although depending on who you were cheering for in the Super Bowl (and how long that party lasted) you might be feeling anything but happy.

 I totally get it.

Here’s what else I get. Whether you liked the outcome of the game. Agreed with the play calling. Placed bets on who won the coin toss or have already wagered on next year’s odds – the Super Bowl is a huge conversation starter this week.

It’s a sports story, human interest story, entertainment and business news all in one event. If you’re not talking about it, you’re probably missing out on huge opportunities to build relationships… or you’re talking about the other sports topics making news this week.

People follow people, not plans.

Projections, plans, implementation strategies are all necessary and important for informing the people you lead, but don’t overlook the importance of providing insight on who they’re following.

That doesn’t happen by handing out your resume or talking about past success. It happens when you tell your story.

I’ll admit I’m not great at this. I’ve never felt it was important or even necessary to tell my story. What’s the point of hearing me ramble when you have your own stories and experiences to draw from?

And then after talking to a number of female leaders I realized I was looking at this the wrong way. Telling my story isn’t about me. It’s about giving others context for their stories and experiences. In other words, it’s a way of showing people they’re not alone.

Great leaders aren’t afraid to pull back the curtain and share personal stories.

And yet selling is sometimes...

Sports is more than sports.

Tragic events like the death of Kobe Bryant remind us of that.

Former teammates weren’t reacting to the points he scored. Fans weren't thinking about the championships he’d won or the All-Star games he participated in. They were thinking about and reacting to what Kobe, the man, meant to them.

Sports is powerful. It connects fans across the world.

It’s a useful tool in connecting with people, including the ones you work with.

If you're starting your week with a holiday then it will likely take a little extra time to get back in the swing of things this week. Any time you change your schedule it can cause you to feel out of sorts - like me all weekend. 

It was the first time all season I watched football without a vested interest in who won. (I’m an NFL sideline reporter with the Seahawks and usually working weekends.) I was just watching the games and the commercials – there are a lot of commercials. (There are no commercials in stadium, and I spend every time out working to hear what the coaches are saying.)

Here’s the point – there’s plenty of time to talk while watching games. There’s also a case to be made for not watching games, since it can feel like a large waste of time. It’s one of the reasons I post this list every week.

There’s no shortage of advice for making goals or how to reach them. They could be S.M.A.R.T. goals, or maybe you prefer the HARD method or the WOOP approach, but it wouldn’t hurt to include an athlete’s approach, too.

Whether you’re setting new goals for the year, refining New Year’s resolutions or establishing a quarterly revenue goal these strategies will help you stay on track in reaching your goals.

4 Steps to Goal Setting Like an Athlete

 1. Determine your impact number. Yes, I know there are a lot of factors that go into success but pick one. Just ONE. Every successful team has one metric that becomes the cornerstone of their philosophy and is specific to the strengths of their personnel. That number is not points or wins. It’s more specific and it’s a stat proven to a be a catalyst for success. For example; turnover differential, on-base percentage or three-point attempts in a game. Prioritizing one stat gives teams...

To make sports conversations useful in business, you need to be able to see past the stats and scores. Certainly, the outcomes of games can be conversation starters, but there’s more to talk about and relate to when watching games.

For example, you could: 

• Learn to be a better teammate at work by watching sports.
• Plan follow up conversations using the sports seasons to make networking more effective.
• Or you could borrow an athletes’ approach to visualizing success. 

Of course there’s always using these sports conversation starters to give fans a platform to talk, share and connect this week.

Whether you like it or not you are part of a team. Even entrepreneurs work with teams of people that require a certain level of teamwork. 

You can argue the value of working together on group projects.

You can dislike the team members you’re working with.

Or you can extoll the benefits and importance of teamwork, like the fact that people who work on a team are twice as likely to be engaged at work according to a global study done by the ADP Research Institute.

The teams I work as a sports broadcaster don’t question the value of teamwork because it’s a requirement. Teamwork isn’t a buzz word in sports. It’s not a cliché. Being a good teammate isn’t category on yearly performance review, it’s on display for athletes every single day.

Which means… watching sports can provide insight on how to be a better teammate. Sports is more than stats and scores.

Watching sports with a critical eye reinforces what teamwork actually is...