Your accomplishments, resume and skillset aren’t the keys to your success. Your ability to communicate is.

Now you might be thinking, “Hold up, what are we talking about here? I was looking for sports topics to talk about this week.”

Keep reading for your weekly dose of sports conversation starters and remember that small talk is the building block for relationships and a great place to practice communication skills you need in business. That’s the real benefit of talking about any of these sports topics in the news.

People follow people, not plans. 

Your credentials are important for getting the job, but when it comes to leading, inspiring and motivating your team forget about the resume. Heck, forget about the 5-step plan you created, and the new process everyone is going to follow. I'm sure you have great ideas and writing down organized thoughts is important, but that's not what creates buy-in.

The people around you need to relate to you. The only way to see that everyone is all in this together is to show them who you are. As Sooz Jarosch says, there has to be that, "Yeah, me too" realization. 

It is a lovely feeling to know you can walk into a room, or log into a virtual one, and say something that will allow you to connect instantly. Football can do that today. Anyone who loves football will also love a conversation starter about the big game. There won’t be a shortage of opinions, and they might not stick to sports, but it’s an easy way to connect with people who love football, food, entertainment. 

And if you have colleagues who don’t love football quite as much, there are a number of other sports topics that would make lovely conversation starters this week.

It’s Super Bowl week and the game will dominate a lot of sports, news and entertainment headlines. It’s one of the biggest events - sporting or otherwise - of the year. 

Because it’s an event, there’s no limit as to how many sports-adjacent topics you can introduce that relate to the game but don’t have anything to do with the actual matchup between the LA Rams and Cincinnati Bengals at Sofi Stadium in LA. Just take a look at this post from Instagram. 

To a hard-core sports fan it might be an odd take, but if you're someone who's more interested in music and entertainment that's one way to frame the half time show. 

Sports talk doesn't have to focus on the matchup, players, coaches or outcome. You can use sports to segue into dozens of other conversations and topics.  

The Super Bowl is a great opportunity to leverage the sports fandom of others. Football fans will already be talking about the game. It's top of mind. Every football...

Friendly reminder, this is not the week to ignore sports. Even the most casual sports fan can find a way to engage about the Super Bowl and/or the Olympics. 

The numbers are staggering.

Sports dominates TV ratings. Just take a look at the numbers. Football accounting for 75 of the top 100 most-watched broadcasts in 2021. If you add up all the sports on the list of most-watched broadcasts you would discover sports accounted for 94 of the 100 listed.

With an average draw of 18.2 million linear TV viewers per game, @SNFonNBC effectively sucked all the air out of primetime.

All told, live sports accounted for 94 of the year’s 100 largest TV audiences

Full list: https://t.co/9odVatZaLv pic.twitter.com/M6pSvd9Iq6

— Sportico (@Sportico) January 7, 2022

You know what those sports fans did before, during and after watching those games? They talked about them. Heck, they are still talking about some of those games.

Which should demonstrate how futile it is to try and ban sports talk from business settings. Sports dominates TV viewership and headlines. It’s a ridiculous waste of time to try and police sports-related conversations...

There are two sports stories making headlines and getting airtime on major news networks this week – Tom Brady and the Olympics. Even the Weather Channel paused their coverage of the blizzard in Massachusetts to talk about Tom Brady. Every time I see non-sports outlets talking sports, I’m reminded just how far sports can reach. Here’s what that means for you:

1. People who wouldn’t usually tune in to a sports broadcast are getting sports headlines this week by virtue of watching their regular news programs and channels.
2. They’re likely talking about sports from a business or news perspective, not necessarily outcomes, scores, names, etc…

This means you have even more people primed and ready to talk sporty with you this week. Take advantage. Engage in conversation. Get a different point of view and use sports to build relationships.

Here are a few other topics you can try.

Communication is the foundation for relationships.

Effective communication starts with small talk. The chit-chat you might overlook is actually the building block you need to build rapport.

Be strategic and intentional with it. Make a plan for how you’ll approach small talk and make it work for you. I suggest you start with sports. These topics make great conversation starters.

And if you’re communicating with a team of people you might be interested in the Conversation Game Plan training session coming up February 25. Click here for details and to register for the training plus a bonus accountability session. It’s a twofer!

It sounds like a good idea, but telling your team to over-communicate with you or each other isn't helping.   

Asking your team to over-communicate might lead to more emails, conversations, Slack messages or group texts, but none of that matters if they're not communicating the right things. If you're not on the same page it's a waste of time. People who spend time trying to "over-communicate" the wrong message aren't being productive. Of course, they don't realize that until the message doesn't get a response (or the response they were hoping for) at which point they wonder why they wasted their time, and get frustrated and upset. 

Your team needs clear instructions on how to best communicate with you as their manager or leader. 

That means you need to spend time thinking about:

The information you really need. Do you want specific sales numbers or confirmation sales are you? The important information might be obvious to you, but your team doesn't see...

It’s been a while since I offered specific instructions on how to use this weekly email. In a nutshell, you scan the list, pick a topic and start a conversation.

If you’re not sure how to get the ball rolling, trying picking one topic and asking a yes/no question. For example:

• “I noticed the Australian Open starts today. Do you follow tennis?”
• “How about that playoff win for Cincinnati! did you see the game?”

Don’t be afraid of yes/no questions, they’ll help you get to a compatible conversation topic faster. Plus, when you engage with a sports fan they’ll fill in a lot of the blanks in the conversation.

Which one of these will you use this week?